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Exclusive: South Congress Hotel Will Be Replaced by a Splashy Boutique Brand
For years, South Congress Hotel has occupied one of the most valuable—and polarizing—pieces of real estate in Austin. It takes up an entire block of an avenue that has become, depending on your perspective, either the city’s most successful commercial corridor or its most disappointingly hyper-gentrified one, a once-scrappy mix of local stores and vintage shops that has steadily, and then swiftly, turned into a luxury shopping mall populated by global brands like Hermès and Nike.The hotel was always meant to be the center of the action, and it opened right at the moment, in 2015, when South Congress began its tip toward modern luxury. And yet, despite the hotel’s location, its retail and restaurant spaces, and its sleek, midcentury-inspired design, it never quite became…The post Exclusive: South Congress Hotel Will Be Replaced by a Splashy Boutique Brand appeared first on Texas Monthly.