A Barbecue Couple’s First Joint Wasn’t Making Money. Now They’re Back With a New Plan.

In September 2022, Sara and Dustin Treviño called it quits on their barbecue venture, Treviño’s Craft Smokehouse. It had made an impression on North Texas diners from its opening the April prior. Customers came in droves, but whether the couple parked their food trailer in Graford or Haslet, both west of Dallas, the sales were barely paying the bills. “We hadn’t figured it out,” Dustin said. “We weren’t making sense of the business part of it.” They felt the smart financial decision was to return to Midland, where Dustin had previously worked in oil and gas. “We raised the white flag and retreated, and we regret that decision daily,” Dustin said.Two years later, Dustin was miserable doing work that he now hated, and he longed…

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