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Why executing even the greatest startup idea first requires sales (and beyond-superficial curiosity)

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April 2025 Pit Perks
TM BBQ Club “Pit Perks” are exclusive perks and discounts that Texas Monthly’s network of barbecue joints generous...

The Man Whose Discovery Changed What We Know About Human History
The sky was spring blue and the air mercifully dry on the day I visited the Gault School of Archaeological Research, about fifty miles north of Austin. Filmmaker Olive Talley spread out a cloth near B...

The King of X
Just above where the San Marcos River tumbles down a small dam several miles east of Interstate 35, the crumbling redbrick hull of an old cotton gin presides over the eastern shore, and a grove of pec...

Texas’s Hottest Art Gallery Is the Buc-ee’s Bathroom
There are those who would pooh-pooh (or poo-poo, as it were) the concept of an art gallery in a bathroom. But on a recent Monday at a Buc-ee’s along Texas Highway 71 in Bastrop, numerous women found...

All the President’s Prophets
In front of a sea of swaying congregants, Cindy Jacobs ascended the expansive stage holding a microphone. A band of about ten musicians had just wrapped up a 45-minute set of praise and worship music ...

Austin Metcalf’s Killing Prompted Racist Vitriol Online—Then the Internet Came to Frisco
As three masked young men Sieg heil–ed across the street, Jake Lang spoke softly into a cellphone, listing off Black crime stats to a grieving father he hoped to recruit to his cause. On the other s...

Can the Texas Shrimp Diva Save a Dying Industry?
As soon as the stingray barb slashed through skin and muscle above her knee, Nikki Johnson-Kunz collapsed onto the deck of her family’s shrimping boat. She’d just docked and had been sorting throu...

Ball Pits, Smell Tests, and Ring Toss: Everything You Need to Know About the Museum of BBQ
Walk through the doors of a few historic Texas barbecue joints, and you’d swear you’d entered a museum. I’ve had that feeling at Smitty’s Market in Lockhart, Pat Gee’s in Tyler, and Martin�...

Chaparelle Makes Country Look Good—but the Group Sounds Even Better
An Instagram algorithm served up the first image I ever saw of Chaparelle. This was months before the group’s debut album, Western Pleasure, dropped on the same day the Wimberley-based band played...

Arts summit’s three-year move to KC celebrates flyover country creatives (and the entrepreneurs who make it)
Great art stands on its own merits, said Diane Scott, but if the artist behind a piece can’t or doesn’t sell their vision to the world, their expression hasn’t achieved its goal. “Nobody makes...