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Why executing even the greatest startup idea first requires sales (and beyond-superficial curiosity)

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Cats With Purrrpose
From the Eastside to South Austin, these feline employees are the cat’s meow...

Book Review: Austin Author’s Play, With Knives Packs in the Drama
Jeanette Horn sharpens her pen for debut novel...

Qmmunity: Seeing Clearly on Trans Day of Visibility
Haus of Trans and Black Trans Leadership of Austin talk their TDOV celebration...

The Verde Report: Through Five Games, Austin FC Has the Look of a Playoff Team
An early assessment of what’s working and what needs improvement...

What’s New With This Year’s Best of Austin Poll
When to vote, how to campaign, and more questions answered...

Crosstalk: Die Spitz Signs to Jack White’s Record Label
Plus, FSG moves again, and the Austin Symphony unveils its new season...

The City of Austin Is Still Tweaking the Live Music Fund
Music Commission plans 2025 grant program, meets new ACME director...

“District of Austin” Legislation Fails for a Third Time
Critics say it sends an undemocratic message...

Experts Were Already Worried About Austin’s Fire Risk. Then Came the Crabapple Fire.
For years now, Bob Nicks, president of the Austin Firefighters Association, has been the city’s very own Cassandra, the Greek mythological figure whose prescient warnings go unheeded as doom approac...

Can You Buy Yourself a Longer Life?
I walked into the sleek new longevity and health-optimization clinic on a sunny winter afternoon feeling especially haggard. Earlier in the week, a mysterious allergic reaction had covered much of my ...