Shoot your shot: Sports stars fell in love with his signature style; here’s how game recognizes game

Patrick Mahomes smiles for the camera. A sharp “wink” sound is heard on the video, and when the clip lands on Instagram, Kansas City instantly recognizes it as the work of Joseph Termini.

Joseph Termini, Termini Media, and Chiefs star Patrick Mahomes, Throne Sport Coffee; courtesy photo

The signature style has become synonymous with Termini Media, the Kansas City-based company Termini built as a teenager and has grown into a recognizable presence across professional sports and national brands.

At just 19, his clients include 1587 Prime Steakhouse, Throne Sport Coffee, Chiefs center Creed Humphrey, Chiefs Wide Receiver Xavier Worthy and The Worthy 1’s Foundation, KC Current player Temwa Chawinga’s Fresh Water International Organization, and KC Comets, as well as national brands like Coca-Cola, Dove, Ralph Lauren, and more.

“It shocks a lot of people,” said Termini. “I’m excited for my birthday on May 21, because I do not fit in with a lot of people my own age.”

His business continues to grow fast, fueled by social media visibility and a creative spin on visuals that clients now specifically request for their own brands and marketing campaigns.

Betting on yourself and making it happen

Termini’s breakthrough opportunity with Mahomes’ Throne Sport Coffee brand began with a self-initiated commercial project designed to capture attention and demonstrate his creative ability.

“I used to drink Sport Coffee before I even worked with them, and once I realized that, I told myself I’m going to work for these people and make it happen,” said Termini. “So I got some people together, filmed a spec ad, and posted it so someone from the company could see what I was capable of.”

The video gained traction and caught the attention of company leadership, eventually leading to direct contact and professional collaboration opportunities.

“They ended up flying out one of their marketing people from New York to have a coffee with me, and from that point on they wanted to work with me,” said Termini. “That video stood out enough that they actually hired me, and the first thing I ended up filming was one of Mahomes’ events.”

The experience reinforced his belief in creating opportunity instead of waiting for it.

“Working with Patrick Mahomes and Sport Coffee was the biggest opportunity I’ve ever been given,” said Termini. “It’s one of those moments where you give yourself a pat on the back, because you brought that opportunity to life by the work you put into it.”

Joseph Termini, Termini Media; courtesy photo

Creating a style that stands out

Spend time scrolling through Kansas City sports content and certain creative patterns start to feel familiar. Termini’s videos have become recognizable across the city thanks to his distinctive editing style and signature creative elements.

He developed a recognizable “wink” sound effect that appears in many of his videos, helping audiences instantly identify his work even without visible branding. He also has a signature ‘What are we doing today?’ video, checking in with his clients and giving viewers a consistent behind-the-scenes entry point into each project.

“I did make the wink sound myself,” said Termini. “I got some metal, made a sound, distorted it through post production, and created something that became my signature.”

Prospective partners now actively seek out that creative fingerprint.

“When clients reach out to me, they literally say they just want me to do what I do with their business,” he said. “People literally say, ‘I want my videos to have the Termini Media work,’ and they want that style because it stands out.”

Social media has been a major driver of that visibility and growth.

“If it wasn’t for Instagram and me building my socials, I would not be where I am. It’s shown people my work from outside Kansas City and brought opportunities I never would have had otherwise,” said Termini.

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